Vashti Barnicoat | Strategic Wellness Content Partner

About Me

Hey there! I'm Vashti, and I believe that effective wellness content comes from understanding both marketing strategy and authentic consumer experience. With 8+ years in marketing agencies, I know exactly what brands need—metrics that matter, communication that works, and content that converts.

What makes me different? I've been on both sides of the table. I understand brand challenges from the inside—budget pressures, ROI requirements, and the need for authentic representation. As a 42-year-old wellness enthusiast, I bring the mature consumer perspective that younger creators can't authentically represent.

My approach combines professional marketing insight with genuine product experience. I don't just create content—I develop strategic partnerships that deliver measurable results for health and wellness brands seeking authentic connection with the underserved but valuable 40+ demographic.

Vashti Barnicoat - Strategic Wellness Content Partner

Strategic Services

My Approach

I combine marketing agency expertise with authentic 40+ wellness perspective to create content that builds trust and drives meaningful results for health-conscious consumers seeking genuine peer recommendations.

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Marketing Intelligence

8+ years agency experience means I understand metrics, communication protocols, and what drives successful brand partnerships from the business development perspective.

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Authentic 40+ Authority

Genuine representation of mature wellness consumers who research thoroughly before purchasing and value peer-to-peer recommendations from credible sources.

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Strategic Partnership Focus

Long-term retainer partnerships starting at £2,000 monthly focus on building sustainable business relationships that deliver consistent ROI and brand authority.

Professional Content

Strategic Wellness Partnerships

My approach combines marketing intelligence with authentic consumer experience to create content that educates, builds trust, and drives purchasing decisions with mature wellness audiences.

Nutritional Education

Strategic Protein Education

Professional approach to protein requirements education. Combines nutritional science with practical solutions, demonstrating how quality vegan protein transforms morning wellness routines for busy professionals.

Educational Authority Content

Consumer Authority

Guilt-Free Wellness Solutions

Authentic product discovery showcasing sugar-free alternatives with dental benefits. Professional evaluation meets genuine enthusiasm for products that support wellness goals without compromise.

Authentic Product Review

Wellness Solutions

Stress Balance & Recovery

Strategic wellness content addressing stress management with Ashwagandha supplementation. Professional approach to wellness challenges that resonate with career-focused consumers seeking balance.

Strategic Wellness Content

Self-Care Authority

Mindful Morning Wellness

Sophisticated skincare routine content emphasizing sustainability and mindfulness. Professional presentation of self-care as essential wellness practice for busy professionals seeking intentional living.

Mindful Wellness Content

Consumer Intelligence

Smart Wellness Gifting

Strategic shopping content showcasing time-saving solutions for wellness-focused gift giving. Professional evaluation of value and convenience for busy consumers seeking thoughtful options.

Strategic Shopping Content

Health Advocacy

Proactive Heart Health

Professional wellness advocacy for 40+ demographic focused on preventive health measures. Strategic approach to supplement education targeting health-conscious consumers prioritizing longevity and wellness.

Professional Health Content

Marketing Expertise Meets Authentic Wellness